Seamless digital experiences depend on a solid IT infrastructure that includes reliable fiber internet, voice, and even TV services. Bluepeak, a leading telecom provider in America’s heartland, is committed to making these advanced communication services available to businesses in more communities, closing the digital divide. To expand our reach, we form mutually beneficial relationships with channel partners.
What’s a Channel Partner?
A channel partner is an outside company that works with an organization (in this case a telecom provider) to help sell, support, or deliver its products or services. Depending on the partnership, a channel partner might refer new business customers, resell solutions, or integrate products into their own offerings.
Instead of growing a prohibitively large in-house sales team, a provider may work with channel partners, giving them the sales tools, training, and financial incentives they need to help the provider achieve their goals of expanding reach, tapping into new markets, and scaling more efficiently.
It’s a win-win-win: the provider’s business grows without heavy overhead, the partner gains new ways to generate revenue and add value for their customers, and the customer, in turn, gets the very best solution from two organizations working together.
Channel Partner Types to Know About
Telecom providers and tech companies often partner with agents and brokers, referral partners, value-added resellers (VARs), managed service providers (MSPs), and systems integrators, among others. Here’s a quick overview of each channel partner type:
Agents and Brokers
Agents and brokers act as go-betweens for potential business customers and providers. They might help identify the right solution or service plan level for a customer and facilitate the sales process, often earning a commission in the process.
Referral Partnerns
The name says it all. These partners tap into their networks and refer business customers or leads to the provider. Whereas an agent might assist with the sales process, a referral partner simply makes (and gets rewarded for) the connection.
VARs
VARs don’t just resell services; they combine them with their solutions (such as IT management or cloud hosting) to build comprehensive technology packages, adding significant value through their expertise, system integration, and support.
MSPs
MSPs offer ongoing IT infrastructure and service management. They can oversee a business’s entire network, on-premises and in the cloud, providing proactive monitoring, troubleshooting, and maintenance.
System Integrators
Systems integrators are experts in designing and integrating complex technology setups, incorporating hardware and software from various companies. Businesses rely on them for customized deployments to make sure their IT infrastructures run smoothly.
Other Partner Types
Telecom providers also frequently partner with distributors and wholesalers, property managers and developers, and construction and infrastructure companies. Plus, they may form strategic alliances with Independent Software Vendors (ISVs), companies that develop software products designed to integrate with other services.
Collaborate. Connect. Capitalize. Bluepeak’s B2B Channel Partner Program.
At Bluepeak, we believe in simplicity. So our partner program, like our business, is easy to join or tap into. It all boils down to this: connect us with a commercial customer and get rewards.
We offer three partner models: Referral, Affinity, and Agency.
Referral
Refer businesses to us and earn a reward when they make a purchase.
Have a robust network or influence? Want to earn rewards without deep involvement in sales or technical aspects? You’d be an excellent referral partner.
Affinity
Promote our products alongside your services to a shared audience, creating mutual benefits.
Want to offer more value to your existing clients by offering fiber internet, voice, or TV solutions? Consider becoming an affinity partner.
Agency
Sell and represent our products and services. (You can provide your own services like consulting or implementation alongside them, too.)
If you’d prefer to own your customer lifecycle while offering Bluepeak solutions to your clients, we should discuss an agency partnership.
Every Bluepeak partner, regardless of type, can trust that we handle each customer relationship with the neighborly care and exceptional service you expect from us.
3 Reasons to Partner With Bluepeak
Thinking about becoming a Bluepeak channel partner? Here’s why you should consider teaming up with us:
Refer More, Earn More
Earn rewards simply by sending businesses our way. It’s an easy way to boost your bottom line. But it’s not just about referrals; you can also create new revenue streams by offering Bluepeak’s solutions as part of your own services.
Get a Dedicated Guide
You won’t be navigating this journey alone. We’ll connect you with a dedicated Bluepeak representative. They’ll walk you through the partnership every step of the way, ensuring we meet your needs.
Create Happier Clients
Our helpful, friendly, dedicated customer support team members can help your clients with any issue, ensuring a smooth experience for them and less stress for you.
Plus, you’ll be able to provide a seamless, unified solution that integrates fiber internet, TV, and voice services for your clients.
Join Bluepeak’s Channel Partner Program
Ready to offer scalable, reliable digital experiences to your clients and contacts? You’re already the expert in delivering your core products and services. We specialize in providing the communications solutions that perfectly complement them. Let’s partner and win together.
Visit our Channel Partner Program page to get started.
