We’re More Than an Internet Provider, We’re Part of Your Community

Rich Fish is the Chief Executive Officer of Bluepeak, where he’s leading the company into its next chapter of growth and innovation. A telecom veteran with leadership roles at AT&T, ICG Communications, ITC Deltacom, and WOW!, Rich brings deep experience and a clear vision for the future of broadband. He holds a degree in accounting and finance from the University of Nebraska–Lincoln and is focused on the metrics that matter most: faster speeds, stronger connections, and thriving communities.

As Chief Operating Officer, Cash Hagen keeps Bluepeak’s day-to-day operations running smoothly with a sharp focus on delivering a seamless customer experience. With over two decades of leadership in operations and technology, including executive roles at WOW! and Evolution Digital, he’s no stranger to scaling reliable broadband. Cash holds a bachelor’s from Lindenwood University, an MBA from Benedictine University, and is a proud U.S. Marine Corps veteran.

As Chief Financial Officer, Julie Smoots ensures Bluepeak’s financial decisions fuel both growth and great service. With leadership experience at WOW!, EarthLink, ICG Communications and The Coleman Company, she brings a strong foundation in strategic finance to her role. Julie earned her finance degree from Indiana University’s Kelley School of Business and is focused on making smart, forward-thinking investments that power better internet for customers.

Lana Frank is the Chief Commercial Officer at Bluepeak, responsible for driving subscriber and revenue growth across the company’s expanding fiber footprint. She leads all aspects of sales, marketing, customer retention, and analytics—owning the full lifecycle of customer acquisition and engagement. Lana oversees a multi-channel go-to-market engine and pricing strategy designed to fuel net subscriber gain and maximize ARPU. With a track record of transforming commercial teams at Surf Internet, WOW!, and DISH Network, she blends deep industry experience with a bias for execution. Lana is known for building scalable systems, high- performing teams, and strategies that win in competitive markets.

As Chief Business Development Officer at Bluepeak, Mike leads Bluepeak’s market expansion strategy, helping bring next-generation broadband to communities of all sizes. With deep experience across operations, from customer care to market expansion, he’s helped grow networks at WOW!, AT&T, EarthLink, and more. Mike earned a business degree from the University of Nebraska–Lincoln and remains driven to bridge the digital.

Mary is the Vice President of Human Resources at Bluepeak, where she leads culture and talent strategy, building a workplace where teams feel supported, empowered, and ready to grow. With HR leadership experience at Fufeng USA and Rush Street Gaming, Mary brings a deep understanding of how to support teams and strengthen culture. She holds a master’s degree in Community Counseling from The Ohio State University and carries the SHRM-SCP certification, reflecting her dedication to employee well-being and business success.

Marc Krasney serves as Bluepeak’s General Counsel, overseeing all legal functions including corporate, regulatory, commercial, transactional, litigation, as well as product and programming for all markets. Before joining Bluepeak, he served as Vice President and General Counsel for a Texas-based ISP and practiced law in the private sector, focusing on corporate litigation and transactions. Marc holds a J.D. from South Texas College of Law and a B.A. from St. Mary’s University and is licensed to practice in Texas and Colorado. He brings a pragmatic, solution-oriented mindset to every legal challenge.